Apple M1 chips are popular; break with Intel bears fruit

Jamf rolled out a million Macs with Apple M1 chips in the past year. The question of whether Apple did the right thing by moving away from Intel is getting an increasingly clear answer.

In November 2020, Apple introduced a new chip family. Devices with the so-called M1, M1 Pro and M1 Max have since seen the light of day. Much to the chagrin of Intel, the chip manufacturer that provided Apple devices with processors prior to the introduction.

The 15-year partnership between Intel and Apple turned into opposition. Apple has teamed up with chip manufacturer TSMC. Production costs decreased. Apple invests savings in chip design, resulting in strong models. The M1, M1 Pro and M1 Max are powerful. Powerful enough to match – and even surpass – the performance of high-end Intel chips, depending on who you ask.

A year after the split, the move proves to be commercially successful. According to market researcher Canalys, Apple notebook sales have steadily increased. The chips play a central role in this.

From school to enterprise

The business suitability of the chips was repeatedly underlined. Container platform Docker developed support for the product line. In addition, the Linux Foundation took processors seriously.

Jamf, developer of large-scale Apple device management solutions, also steps forward. The organization announces that it has rolled out one million Macs with M1 chips in the past year. The final user group varies. Software giant SAP purchased 3,500 models. Electric, a Jamf partner, has seen an increase in users in small and medium-sized businesses.