Canonical yapanga mkati mwa Desktop Gaming Product Manager ndipo ikuyang'ana munthu amene angamusankhe. Mbaliyi ndi gawo la kudzipereka kwa Canonical kupanga Ubuntu kukhala 'desktop yabwino kwambiri ya Linux pamasewera' momwe imadzinenera.
The Desktop Gaming Product Manager Canonical akufuna kuti akhazikitse njira zopangira masewera ndikuwonjezera kugwiritsa ntchito Ubuntu pamasewera. Woyang'anira adzakhala ndi udindo pa chitukuko ndi mgwirizano mu tchipisi ndi masewera. Malipoti a Canonical kuti mgwirizanowu uyenera kuwonetsetsa kuphatikizidwa kwa madalaivala aposachedwa kwambiri kotero kuti mafelemu abwino kwambiri ndi latency. Kampaniyo imatchulanso ntchito yokhudzana ndi kupezeka kwa machitidwe odana ndi chinyengo.
Woyang'anira masewera ayenera kupitiliza kunena 'nkhani ya Ubuntu ya osewera'. Pakhala pali zoyeserera zambiri m'mbuyomu zokankhira Ubuntu patsogolo pamasewera. Mu 2012, Valve idalimbikitsa kugawa kwa Linux pomwe idayambitsa Steam kwa Linux. Mu 2019, Valve adawopseza kuti athetsa kuthandizira Ubuntu kutsatira lingaliro la Canonical lothetsa kuthandizira kwa 32-bit kwa Ubuntu 19.10. Chigamulo chimenecho chinasinthidwa pambuyo podzudzulidwa kwambiri. Malinga ndi OMG Ubuntu, osewera a Linux masiku ano ali ndi mwayi wosankha ma distros omwe amasintha madalaivala a kernel ndi zithunzi mwachangu kuposa Ubuntu, monga Arch Linux.