Netflix ikhala pafupifupi kuwirikiza kawiri kuchuluka kwa masewera am'manja omwe amatha kutsitsidwa kudzera muutumiki wotsatsira pofika chaka cha 2022. Pakali pano pali masewera 26 omwe amapezeka kwaulere kwa olembetsa a Netflix, ndipo payenera kukhala 50.
Chifukwa chake, chimphona chosinthira chikhoza kuyika ndalama zambiri pamasewera am'manja okha, koma malinga ndi CNBC, kuwonjezera pakulembetsako sikukuwoneka bwino kwambiri mpaka pano. Ziwerengero zochokera kwa ofufuza zamsika Apptopia anganene kuti olembetsa pafupifupi 1.7 miliyoni amasewera masewera a Netflix tsiku lililonse, pafupifupi 0.8 peresenti ya olembetsa onse akampani. Pazonse, masewera a Netflix akuti adatsitsidwa nthawi zopitilira 23 miliyoni.
Izi sizosayembekezereka kwa Netflix, mwa njira; popereka ziwerengero za kotala lachinayi la chaka chatha, kampaniyo idati ikufuna kukhala ndi nthawi yayitali. Cholinga chake ndi 'kupanga zinthu zomwe zimagwirizana ndi chilengedwe, otchulidwa ndi nkhani zomwe timapanga'. Kampaniyo imachita izi ndi masewera otengera mndandanda wotchuka, pakati pazinthu zina. Mwachitsanzo, masewera ozungulira La Casa de Papel ndi The Queen's Gambit adalengezedwa kale.
Netflix yakhala ikupereka masewera a m'manja ngati gawo la zolembetsa zolipiridwa ku ntchito yotsatsira kuyambira kumapeto kwa 2021. Ogwiritsa ntchito amapeza kalozera wamasewera a Netflix, omwe ali ndi masewera omwe ali ndi zilolezo komanso masewera omwe amapangidwira ntchitoyo. Kampaniyo imayika ndalama zambiri m'gulu la zosangalatsa izi. Kumayambiriro kwa chaka chino, mwachitsanzo, ndalama zokwana madola 65 miliyoni zinalipidwa pa studio ya masewera a ku Finnish. Lingaliro la Netflix ndikuti sizinthu zina zotsatsira, koma zosangalatsa zina ndizopikisana nawo.