Spotify inoratidzira inodzvanya ad mabhana muapp yayo muUS ichiridza odhiyo ad mune podcast. Iwo anonzi makadhi ekudaidza-ku-chiito anoitirwa kuunza vashanyi vakawanda kumawebhusaiti evashambadzi. Iwo anodzvanya mabhena anongoonekwa muUS parizvino.
Pakangotanga kushambadza kutsva kwechigadzirwa kana sevhisi kuridza podcast, inodaidzwa kuti call-to-action kadhi (cta kadhi) ichakurumidza kuoneka muAmerican mobile smartphone apps, maererano neSpotify. Izvi zvinogona kunge zviri pane yekumisikidza peji yepodcast pachayo, mune yakadzama yekuona yepodcast episode kana pazasi pechidzitiro chepaneru yekudzora.
Kadhi rakadaro reCTA richange riine zita rekambani yakatenga podcast ad, chifananidzo chidiki, sirogani pfupi uye bhatani rekupindura naro kune zvekutengesa zvinopihwa. Iwo ma cta makadhi achaiswa muSpotify Yekutanga uye Exclusive Podcasts, kune vese vanobhadhara nevasingabhadhari vatengi.
Maererano neSpotfy, vashambadziri vachafara nechinhu chitsva. Mushure mezvose, bvunzo dzedu dzaizoratidza kuti zvinodzvanywa mabhana ekushambadzira anogadzira zvakapetwa kaviri kushanya kwewebhusaiti zvichienzaniswa nemabhena ekushambadzira asingabatike.
Iyo ficha parizvino iri kuburitswa muUnited States chete. Kambani yeSweden haisati yagovana kuti uye riini makadhi ecta achaonekwa kune dzimwe nyika. Hazvina kujeka kuti Spotify ichashandisa here makadhi eCTA mumashandisirwo ayo edesktop.