UMicrosoft akayi kuphawula iindaba zobuxoki njengoko zinjalo kwiziphumo zokukhangela ze-Bing nakwizithuba ze-LinkedIn. Inkampani yoyika ukuba abasebenzisi baya kuyibona le nto njengovavanyo kwaye icinga ukuba ukuleyibhile akukho ngqiqweni.
I-CEO uBrad Smith uxelele iBloomberg ukuba iMicrosoft ibona ixabiso elincinci lokuleyibhela i-disinformation. “Andiqondi ukuba abantu bafuna ukuva koorhulumente ukuba yintoni eyinyani nesingeyiyo. Kwaye ndicinga ukuba abathandi ukuyiva loo nto nakwiinkampani zobuchwepheshe. " UMicrosoft ngaphambili wanciphisa ukubonakala kwamajelo aseRussia iRT kunye neSputnik emva kohlaselo lwaseRussia lwaseUkraine.
Isikhundla sikaMicrosoft sahlukile kwesabanye abantu abakhulu betekhnoloji. I-Meta kunye ne-Twitter, phakathi kwabanye, ileyibhile ulwazi olungelulo kwizithuba njengoko kunjalo kunye nokunciphisa ukubonakala kwezo zithuba kunye namakhonkco. Oku kwenzeke, phakathi kwezinye izinto, ukuphendula kunyulo lukamongameli lwango-2020 e-US kunye ne-disinformation kwixesha lokuqala lobhubhani we-corona.
UMicrosoft ukhangela amaphulo anempembelelo evela kumazwe athile mihla le. I-CEO uTom Burt uxelela iBloomberg ukuba injongo ayikokuba ulwazi. “Indlela yethu epheleleyo kufuneka ibe kukubonelela abantu ngolwazi oluninzi, hayi kancinci. Asinakukwazi ukugqwesa into ebonwa ngabanye njengovavanyo njengeqhinga. ”
IMicrosoft ayinayo imidiya yoluntu ephambili eyaziwayo ngezixa ezikhulu zedisinformation. I-Bing inesabelo semarike esilinganiselweyo njenge-injini yokukhangela, ngelixa i-LinkedIn njengenethiwekhi yentlalo yoluntu inqabile ukuba iyenze iindaba kule minyaka yamva nje ngenxa yamaphulo amakhulu malunga ne-disinformation.