I-Microsoft ngeke imake izindaba ezingamanga njengezinjalo emiphumeleni yosesho ye-Bing kanye nokuthunyelwe kwe-LinkedIn. Inkampani yesaba ukuthi abasebenzisi bazobona lokhu njengokucwaninga futhi icabanga ukuthi ukulebula akunangqondo.
Isikhulu esiphezulu uBrad Smith utshela uBloomberg ukuthi iMicrosoft ibona inani elincane lokulebula i-disinformation. “Angicabangi ukuthi abantu bafuna ukuzwa kohulumeni ukuthi yini eyiqiniso nengelona. Futhi ngicabanga ukuthi abathandi ukuzwa lokho nasezinkampanini zobuchwepheshe.” Ngaphambilini iMicrosoft yehlise ukubonakala kweziteshi zesifunda saseRussia i-RT ne-Sputnik ngemuva kokuhlasela kweRussia e-Ukraine.
Isikhundla seMicrosoft siyahluka kunezinye iziqhwaga zobuchwepheshe. I-Meta ne-Twitter, phakathi kokunye, ilebula ulwazi olungelona iqiniso kokuthunyelwe kanjalo futhi inciphisa ukubonakala kwalokho okuthunyelwe nezixhumanisi. Lokhu kwenzeka, phakathi kwezinye izinto, ukuphendula okhethweni lukamongameli lwango-2020 e-US kanye nokutholakala kwe-disinformation esikhathini sokuqala sobhubhane lwe-corona.
I-Microsoft ibheka imikhankaso enethonya evela emazweni athile nsuku zonke. Isikhulu esiphezulu uTom Burt utshela iBloomberg ukuthi inhloso akukona ukweba imininingwane. “Indlela yethu yonke kumele kube wukuhlinzeka abantu ngolwazi oluthe xaxa, kungabi ngaphansi. Asikwazi ukukhubeka kulokho abanye abangase bakubone njengesu lokuphenya.”
I-Microsoft ayinayo inkundla yezokuxhumana enkulu eyaziwa ngamanani amakhulu we-disinformation. I-Bing inesabelo semakethe esilinganiselwe njengenjini yokusesha, kuyilapho i-LinkedIn njengenethiwekhi yezokuxhumana yebhizinisi ayivamisile ukwenza izindaba eminyakeni yamuva nje ngenxa yemikhankaso emikhulu emayelana nokungahloniphi ulwazi.