Ukukhangisa kwe-Netflix - izikhangiso kwa-Netflix ngokubhalisa okushibhile

I-Netflix isezingxoxweni ne-Google nezinye izinkampani ezimbalwa mayelana nezikhangiso ku-Netflix. Ukubhalisa okushibhile okunokukhangisa kufanele kubambezele ukulahlekelwa kwakamuva kwamakhasimende.

I-Netflix isezingxoxweni nabahlinzeki bezikhangiso zevidiyo abambalwa. Izintandokazi phakathi kozakwethu abangase bakhangise zihlanganisa i-Google ne-NBCUniversal.

Update: Kokubili i-Netflix ne-Microsoft bamemezele ukusebenzisana kokukhangisa ku-Netflix.

Khetha phakathi kwezindleko zokukhangisa noma eziphakeme zokubhaliselwe

Umholi wemakethe kumasevisi okusakaza amavidiyo ufuna ukuheha amakhasimende amasha ngemodeli yokubhalisa esekelwa izikhangiso, enezindleko eziphansi. Lokhu kufanele kukhuphule ukukhula kwababhalisile futhi. Okwamanje akwaziwa ukuthi ishibhile kangakanani ukubhaliswa kweNetflix ngokukhangisa.

Umkhulumeli weNetflix akashongo lutho ngezingxoxo noma ngabaxhumanisi ngabanye, kodwa utshele i-Wall Street Journal: "Sisezigabeni zokuqala zokunquma ukuthi singalethula kanjani inketho eshibhile, esekelwa yizikhangiso, futhi azikho izinqumo esezithathiwe okwamanje." .'

I-Google, i-NBCUniversal noma ubunikazi bokukhangisa be-Netflix

Kokubili i-Google kanye ne-NBCUniversal sebevele banolwazi olufanele ngokukhangisa kwevidiyo. Inkampani yokukhangisa ngevidiyo iFreeWheel, ngokwesibonelo, ingeyenkampani engumzali we-NBCUniversal i-Comcast futhi inobuchwepheshe bokushumeka ukukhangisa kumavidiyo.

I-Google isebenzisa ubuchwepheshe bayo iziqeshana zokukhangisa ezishumekwe kumavidiyo e-YouTube futhi vele inobudlelwano bebhizinisi ne-Netflix, yona ngokwayo eyikhasimende elikhangisayo le-Google. I-Google ne-Netflix bobabili bafuna ubudlelwano bokukhangisa obukhethekile, kubika i-Wall Street Journal.

Kodwa-ke, i-Netflix ayikhiphi ithuba lokumaketha ukukhangisa kwayo ngokuthenga ubuchwepheshe obufanele. UTed Sarandos, omunye wezikhulu zeNetflix, wenze lesi sitatimende engqungqutheleni esanda kwenziwa eFrance (nge-LightReading). USarandos akazange asho amagama, kodwa ukuqinisekisile ukuthi iNetflix ifuna ukungena ebhizinisini lokukhangisa. Uvumile ukuthi iNetflix "ishaya indiva ingxenye enkulu yamakhasimende" ngaphandle kokuthi ikhiphe insiza eshibhile, esekelwa yizikhangiso.

Ukukhangisa ku-Netflix akuphazamisani kakhulu kunaku-TV

“Sikhuluma nawo wonke umuntu njengamanje,” kusho uSarandos, ebhekise kwabangase babe abalingani bokukhangisa. “Sifuna ukungena emakethe ngendlela elula - lapho sizokwakhela khona futhi siphindaphinde ngokwethu. Esikwenzayo ekuqaleni ngeke kumelele ukuthi umkhiqizo uzoba yini ekugcineni. Ngifuna umkhiqizo wethu ube ngcono kunethelevishini.'

Lokhu kuphakamisa ukuthi imodeli yokukhangisa ye-Netflix "izohlanganiswa kakhulu futhi iphazamise kancane" kunokukhangisa kwe-TV okujwayelekile.

Ukukhangisa njengesixazululo - noma njengenkinga

I-Netflix iqale yaveza ukuthi ivuliwe ukusakazwa kwezikhangiso ngo-Ephreli kulo nyaka, njengoba ukulahlekelwa kwamakhasimende kwaqala ekupheleni kobhubhane lwe-corona kanye nezinombolo zokubhaliselwe zehla okokuqala kusukela ngo-2011. I-Netflix iphinde ifune ukuvimbela ukwabelana nge-akhawunti.

Ngaphezu kwalokho, impi yase-Ukraine yaphoqa iNetflix ukuthi ivimbele ukufinyelela cishe kwezingxenye ezintathu kwezine zesigidi samaRussia. ENyakatho Melika, insizakalo yokusakaza ilahlekelwe amanye amakhasimende akhokhayo angama-600,000 ngemuva kokuthi iNetflix inyuse amanani e-US naseCanada.

Imodeli esekelwa izikhangiso ingasiza i-Netflix ifinyelele ingxenye yabathengi abangaba abangakwazi ukukhokhela izinhlelo zanamuhla zokubhaliselwe ngaphandle kwezikhangiso. Kodwa lesi sinyathelo singasho futhi ukudliwa ezinye zesisekelo esikhona se-Netflix njengababhalisi abake bakhokha imali ephakeme yokushintsha emnikelweni oshibhile osekelwa yizikhangiso.

Wona kanye umqondo wokukhangisa kuNetflix ungase uxoshe amakhasimende athile. Nokho iNetflix akuyona ukuphela kwensizakalo yokusakaza enokukhangisa noma ecabanga ngalokhu: I-Hulu isivele inokukhangisa, i-Disney + iza nokukhangisa kulo nyaka.