Adobe launches Creative Cloud Express for simpler editing tools

Adobe releases Creative Cloud Express mobile app for designing and publishing content. The tool should enable creatives to develop ‘on-the-fly’ content.

The mobile app helps content specialists create and distribute rich multimedia content via a drag & drop interface. Think of making social media posts and stories, invitations or marketing materials such as logos, flyers and banners.

The mobile app combines various Adobe technology into a single solution. For example, it has Sensei AI technology and the major Adobe asset libraries. This gives mobile users access to thousands of high-quality templates, 20,000 premium Adobe fonts and 175 million Adobe stock images.

The various assets and templates can be customized with the Adobe Sensei AI and machine learning platform. For example, Quick Actions allow you to remove backgrounds, resize and merge videos, and convert existing video files into animated GIF files. In addition, users can also perform other Photoshop work.

For content sharing, the mobile app has many sharing options via the built-in social media and content planning tool of the recently acquired ContentCal.

Free and paid version

The Creative Cloud Express mobile app is now available on the Apple App Store, Google Play, and the Microsoft Store. The free version has thousands of templates and assets available and a limited collection of Adobe stock images from the free collection. Also, this version has basic photo editing functionality and 2 GB of cloud storage.

The paid premium version has all the advantages of the free version, plus more extensive functionality and possibilities. This includes access to the entire Adobe collection of templates, design assets, stock photos and fonts. This version also has extensive photo editing functionality and the option to add your own branding and logos. Users can also manage their own collection of templates with their Creative Cloud Libraries account. The available cloud storage for this version is 100 GB. An Enterprise and teams version is also planned for 2022.