If you are getting notifications from GeneralOptimization, then your Mac is infected with adware. GeneralOptimization is adware for Mac.
GeneralOptimization changes setting in your Mac. First, GeneralOptimization installs a browser extension in your browser. Then, after GeneralOptimization hijacks your browser, it modifies settings in the browser. For example, it changes the default home page, modifies search results, and displays unwanted pop-ups in your browser.