Cloudflare has acquired website optimization specialist Zaraz. Zaraz’s technology enables companies to optimize and accelerate the performance of their websites.
Zaraz’s technology helps to ‘offload’ the execution work of integrations with third party tools. This includes ad-tracking pixels, video players and analytics. The more integrations a website has, the slower the response. Mainly because they run in the browser.
Zaraz’s code ensures that, based on the Cloudflare Workers platform, all these website tools are identified under the hood and their operation is ‘offloaded’ to its own separate backend infrastructure. As a result, the browser of end users hardly has to execute all kinds of processes of many scripts. It improves the speed and operation of the respective website.
Introducing Cloudflare Zaraz
Cloudflare will fully integrate Zaraz’s technology with its own solutions. This product will be named Cloudflare Zaraz. A standalone product is already being offered in beta under the name Cloudflare Zaraz.
With the solution, companies with websites managed by Cloudflare will soon be able to apply the solution of the website optimization specialist with a single click on an icon. They no longer have to adjust their own code for this. From a dashboard environment they are then able to manage all their tools from other suppliers.
